Coup’s latest editorial shot in Cloverdale, Edmonton by the talented duo, Randee Armstrong and Zach Ayotte of BettiJane Photography. Featuring new arrivals from Public School , A.L.C. , R13, and Raquel Allegra. Model: Heather Hockley Stylist: Aseil Eljallad and Anna McDonough Shop The Editorial >    VIEW MORE
We just wrapped up the buying for what we feel was one of the best seasons we’ve seen in a while – Fall /Winter 2015. The collections were a perfect balance of fresh and familiar – refining and reinventing our favorite trends while introducing much needed shifts in women’s wear. Editing the collections was therefore VIEW MORE

Editorial | Transition 2015

February 19, 2015


Earlier in February we teamed up with Zach Ayotte and Randee Armstrong of Betti Jane photography to shoot some of our favorite new arrivals from Sacai Luck, Won Hundred, and Raquel Allegra. You can shop the Editorial  here > Photographers: Zach Ayotte and Randee Armstrong of Betti Jane Model: Heather Hockley Stylist: Anna McDonough of VIEW MORE
The snow won’t be leaving Edmonton anytime soon, but that doesn’t mean we can’t appreciate our new arrivals any less. Say hello to our first batch of Sacai Luck SS15, which is now available in-store at 10180-101 Street or online at   VIEW MORE
This past weekend, the Coup team ventured deep into the Alberta wild for a dreamy holiday lookbook photographed by our two favourite photographers, Zach Ayotte and Randee Armstrong of BettiJane.  We are excited to share these beautiful shots of model Daniel Lediard braving the Albertan winter Coup-style. Scroll on down for the rest of the VIEW MORE


December 01, 2014


# D A N I E L A x C O U P SENSO  G I V E A W A Y We teamed up with beautiful and talented Singer Songwriter, Daniela Andrade again! This time for a SENSO GIVEAWAY! There are three ways to enter. You can choose 1, 2 or all 3 ways! VIEW MORE

Give O’Clock

November 22, 2014

Blog   Coup Boutique   gift guide   Holiday  

Tis almost that time of the year where gifts are given and the population’s stress levels are elevated ten-fold. So, to make your gift-shopping this year a little easier, we’ve compiled a gift guide of all of our favourite things from this season. Feel free to drop in-store or shop these items online (we’ve even provided VIEW MORE
Here is a collection of shots (some published, some unpublished) from editorials past (2012 – 2013) shot by Zach Ayotte and featuring the lovely Alyssa Lau and Maggie Dunkley. Looking forward to working with these gems again soon. Enjoy the throw back!   VIEW MORE

New Arrivals: Shakuhachi

November 15, 2014

2014   Blog   Coup Boutique   Fall   FW14   Shakuhachi   Winter  

We’re always excited when  Australian-based label Shakuhachi arrives, but when you’re surrounded by a handful of beautiful holiday dresses and intricately printed t-shirts (I mean, who doesn’t like a good print?), we’re talking a whole new level of excitement. Check out the new arrivals from Shakuhachi below: VIEW MORE

Mercurial NYC | Fall 2014 Lookbook

November 05, 2014

Blog   FW14  

Mercurial NYC released their look book this week! Photographed by the talented Kristen Bass back in August and starring a member of Team Coup you may recognize . . . Shop the collection in the shop or online HERE > VIEW MORE