Accessories are a girls best friend. We can have the most basic outfit – a pair of denim jeans (we love MOTHER) and a basic white tee, but when you pair those basics with a killer bag or an insane pair of shoes. You are invincible. Investing in shoes or bags is a must, as VIEW MORE
We couldn’t be more smitten with Jenni Kayne. She strikes the perfect balance between classy and feminine, but couples it with a carefree attitude and killer tailoring. Wear it to work, on a date, to a wedding, everyday. . . we are in LOVE. Not only are we in love, check out Jessica Alba rocking VIEW MORE
Malorie Urbanovitch is not only an Edmontonian, but is a young, emerging designer who is making her mark on our city and beyond. She recently won the Edmonton pool for the Mercedes Benz Start Up competition, which means she will now show her upcoming collection at the World MasterCard Fashion Week in Toronto this Fall as VIEW MORE

Prints Charming

May 31, 2012

Blog   Fashion   prints   Shopping   spring   style guide   Summer  

The month of May has reached its end, and that means that summer is just around the corner! This means that -if you’re like me- there are only a few more weeks left to get all that Spring cleaning done before you find your calendars jam-packed with more important things, like patio lounging and farmers VIEW MORE
A blazer in a bright unexpected colour + jean shorts + a white textured tank + sandals with a pop of colour + your trusty Raybans + and some statement bangles = a perfect afternoon in May outfit. Blazer: Smythe Cutaway Blazer in Sky Blue (We only have one left in store! Size four. Smythe VIEW MORE
So excited to have a Mason following developing in Edmonton! These just in: VIEW MORE
Michelle Mason launched her clothing line, Mason by Michelle Mason , in 2001. Directed at a “super contemporary, fashion-conscious customer” her designs are feminine, “fuss-free”, and functional – allowing her line to be at once minimalist and uniquely detailed. This approach has earned her a loyal following of fashionistas, who have made her leather leggings VIEW MORE
French designer Catherine Malandrino made her entrance into American fashion in 1998 with a collection that combined inimitable Parisian flair with a sophisticated New York edge.  Expect beautifully blended fabrics worked into intricate drapes and folds. VIEW MORE
Jenni Kayne launched her line in 2003, when she was just nineteen. She quickly established her signature look: a refined, subtle interpretation of classic American sportswear that draws on her California upbringing and uncomplicated design sensibility. “Super-chic, easy to wear clothes,” she says of her designs. “That’s what I do. Nothing tricky, nothing precious, just VIEW MORE