Jenni Kayne – Resort & Spring so far (so good)

February 10, 2011

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Jenni Kayne

Jenni Kayne launched her line in 2003, when she was just nineteen. She quickly established her signature look: a refined, subtle interpretation of classic American sportswear that draws on her California upbringing and uncomplicated design sensibility. “Super-chic, easy to wear clothes,” she says of her designs. “That’s what I do. Nothing tricky, nothing precious, just good clothes that work for you.”

“I think what sets the collection apart is that we offer something sophisticated and classic at a price point that’s accessible to a lot of women,” Kayne says. “My customer loves fashion, but she wants clothes that she’ll go back to again and again. And that’s what I want to give her.”