Here at Coup we are always on the look out for the ideal basics. Whether it be the perfect leggings, the classic Equipment shirt, or the archetypal striped sweater. But one cannot get more essential than a pair of jeans that feel like that they were made for you.
Mother Denim achieves just that. Comfortable, stylish, on trend, and classic.
“Shying from the much-digested notion of heritage jeans, Mother is a play on opposites. A study in irony, it feels soft
and nurturing, while presenting itself as stark and sexy. The term winks at the double entendres of what is, arguably,
the second most powerful word in the English language…”
And its not just us . . .