SONOMAMA is a Japanese phrase meaning “as you are”. This concept set the tone for the new 3.1 Phillip Lim FW13 collection and corresponding campaign video (below).
The FW13 collection will be arriving at Coup in store and online very soon!
Fall 2013 embodies the nonchalant ease and eclectic style of the partners, girlfriends and lovers of the racer generation – steadfast in their presence, as they are.
The campaign film ‘SONOMAMA’ was created to reflect the spirit of the season. Filmed on location on the streets of Tokyo the campaign stars Japanese actress; Kiko Mizuhara and Louis Simonon; the son of Clash guitarist Paul Simonon alongside their eclectic tribe of friends. The Campaign also features ‘Black Shadow’ a notorious Japanese rockabilly gang.